Omnichannel, B2C, B2B…it’s really all B2H

Connecting brands with humans

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Learn Like a Student to Think Like a Strategist

Why good strategy starts with a desire to learn and willingness to immerse yourself in the unknown

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Where Can We Find More Profit?

Get schooled on the value of your brands

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Good Design Doesn’t Happen By Committee

How to avoid the pitfalls of group decision-making and be more creative

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Stansport: We Make Camping Fun

Gather around the campfire and learn about the rebranding of one of our favorite, fun-loving camping brands, Stansport. We sat down with designers, Beth Sicheneder and Kayla Petrich to get the low-down on the project.

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Designing A Promise

An interview with our designer, Emma Rotilie on our work with our friends at Pinky Swear Foundation.

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Designed by You, Built for Life.

How do you captivate today’s consumer, who wants customization and personalization for any product? How does a specialty retailer compete with the big brands and mega-retailers that provide this, and turn a profit at the same time?

That was the question New Normal Consulting was asked after being approached by Hexa Recreation Products, a high-end international manufacturer of premium customized goods. After extensive research to determine the best approach, New Normal approached Capsule to bring their kiosk concept to life. The custom jacket kiosks would be displayed at two boutique outdoor stores: Ute Mountaineer in Aspen, Colo. and Midwest Mountaineering in Minneapolis.

After several design concepts and 3D models were rendered,...

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Brands and Intellect

How brands and algorithms may be making us more dumb.

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Can a Corporation Care?

We have to hold corporations up to a higher standard and believe in their role as members of our society.

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Capsule 18: Logos We’d Get Tattooed

With 18 years of age comes many new freedoms - you can vote, gamble, buy a lottery ticket, enlist in the army, and get a tattoo. This week we've decided to get *tatted up and imagine what brand logos we would each get tattooed.

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