Capsule 15: Q & A

As we continue to celebrate our 15th year of designing, creating and thought-leadership, we continue to reflect on the intriguing and thought-provoking questions which must be asked to influence the future of our world. Looking toward the future and assembling a selection of 15 influential and thoughtful people around us, we asked them one question: "what cultural movement do you see having the biggest future impact?" 

Some answers may shock you, or perhaps they'll pique an interest. Others may not surprise you at all. Regardless, we hope you become as inspired and excited for the future as we did upon reading. 

Day fifteen: Steve Baird

"This past summer I read a Seth Godin blog post that convinced me driverless vehicles will change our world in a dramatic way. I’ll take it a step further and add flying passenger and cargo drones too. Together they will displace employment for another segment of our population and disrupt the infrastructure devoted to transportation and how society utilizes, values, and invests in it.

Say goodbye to traffic jams and accidents, pilots, bus, taxi, and truck drivers, parking lots and garages, and crime scene getaway cars. Say hello to a world much closer to the Jetson’s cartoon world, Uber 2.0, more green space and safety for walkers and bikers, and far greater efficiency and predictability in getting you and/or your things from point A to point B.

As technology continues to advance at a staggering pace, our challenge as a society will be to advocate for human employment for the kinds of work that should only be done by us and not the machines that we create to displace human action. For what kinds of work will humans always be irreplaceable?"


Day fourteen: Jeffrey Morris

"From a U.S. perspective, I’m deeply concerned about political and social polarization along contrived divisions like “left" and “right” and  “red” and “blue.”  Discourse has been co-opted by extremism and media-generated sensationalism.

When coupled with apathy and increasingly disingenuous interpersonal engagement (via social media and pop cultural obsession), this trend is a potentially dangerous mix for our future. We have to strive to connect and through our similarities and build a stronger sense of tolerance and empathy if we are to survive and flourish as Americans." 



Day thirteen: Devin Wilson

"I don’t know if this is my own hope, or a possible future trend, but I anticipate moments of “analogue revolution” where people very consciously disconnect from digital and virtual networks to embrace real-world connection and communication. At its most extreme I could see “analogue parties” where people check phones at the door, listen to vinyl records, and flip through photo albums by candlelight, perhaps watch a movie using reel to reel films. But it could also simply be certain hours, days or situations where people “go analogue.” There will be an increasing need to set digital boundaries, particularly in schools and at home in family settings.

When is the last time you sat down in the bathroom without your phone, for example? I tried this for a few days recently and it was enlightening! And let’s just say much faster bathroom visits. Device management and knowing when to disengage will be an essential life skill if we want to remain connected to our human nature."

Day twelve: Barb Birr

Food as medicine. Doctors will use nutrition as a simple, first step in treating chronic disease, a dramatic shift in our current paradigm of healthcare delivery.


Day eleven: Miranda Moss

"Is Islamic extremist recruitment cultural? Having to deal with potential young assassins in main stream society might have a big impact on the free flowing way of American life...from monitoring access to anything you can imagine on the internet to being checked for guns before entering a shopping center. I feel uneasy about this.

On the bright side, I see less expensive and more creative ways of educating people for all sorts of things that will enable us to solve some of the really pressing problems like global warming, unclean water, pandemics, etc. Ipads in every home will change and grow a lot of minds."


Day ten: Judy Bell

"The proliferation of choice and time-shortage will lead to increased desire for curated lists of what’s new, what’s best, what’s next.  Pop-up retail stores and in-store shops are an ideal venue because they cut through the time-starved element with their sense of urgency, and offer a quick look at novel assortments."

Day nine: Anne Pryor

"At the intersection of advancing human consciousness and physics is Quantum Energy - soon, there will be a tipping point (51% of population) will gain an understanding what quantum energy is, how to practice it and what it does for them, others, the world and matter.

Once humans embrace and understand that thoughts control and change things and thoughts manifest desires then humanity will transcend.   No more gossip, backstabbing, meanness, cruelty, war or competition.  We all can have it all - whatever that means for each us. All will be wonderful."

Day eight: Eddie Jones

"On one level my response could be "Who will replace Joan Rivers on Fashion Police?"  But I guess my real response is: The clash of global cultures and the severity of the resulting friction will continue to have the biggest impact." 


Day seven: Jay Schrankler

"For me its the incredible growth in data that we as a society will have access to -- including everything from personal data to business data to health data to scientific data. I believe this will impact the future dramatically from both the downside (security to the upside being incredible decision making capabilities). That data is increasingly at our fingertips via mobile devices." 

Day six: Steve Vuolo

"I worry about the connectivity and communication between people. For example, people who only respond to texts and not to when people call, social events when a group of people are in each other's company but are all looking at their own phone, even family connectivity. Family time around the TV now often involves parties muti-tasking while watching it. The ability to persuade, be tactful, compromise, empathize could arguably be at risk."


Day five: Dan Wallace

"Demographics is destiny. The Millennial Generation's focus on meaning and purpose will result in cultural and economic transformation." 

Day four: Joe Pine

"Individualization. It's the mega-trend behind most everything happening with consumers, from Mass Customization (give me exactly what I want at the price I'm willing to pay) to the Experience Economy (reach inside me to engage me, create an experience, and leave a memory), from curation (help me find things and experiences that I would like) to authenticity (create offerings that match my identity, who I am)."


Day three: James Buckroyd

"Millennial’s are coming of age, and in a wave to hit the work market, the next five years will see a shift in behavior and mentality that will affect how the human side of businesses operate in the future.

Millennials, are we ready for a wave of change in the workplace?"


Day two: Patrick Klinger 

"Connectivity via technology would be the easiest and most obvious answer.  There is an arms race to push our devices to offer more information, more convenience and more connection than ever before.  Developers will continue to explore ways to enhance virtually every experience through technology.  It’s a movement that appears to be an all-out-sprint down a long and steep hill.  

Yet, perhaps of even greater importance in the next decade is the dramatically shifting cultural landscape of our country.  We are all minorities now, a culture no longer entirely dominated by those of European descent.  Our country reflects the influence of Latino, Asian and African immigrants, many of whom wish to maintain their cultures, languages, religions and politics rather than assimilate, as did previous newcomers.  That will require a concerted effort to prevent an acceleration of polarity so that we remain one nation, even if that nation will become the most diverse in the history of civilization."

Day one: James Damian

"The next big cultural shift in behavioral change will be Millennials in leadership roles - more entrepreneurs coupled with their design thinking - invading the C-suites and boardrooms.  This disruption is already happening!  Right on!"

About The Author

Courtney Johnson

Affectionately known around the office as C-John, CoJo or Uptown Girl, I make sure the whole world knows about the general greatness of Capsule. Armed with the Mary Tyler Moore theme song and Audrey Hepburn inspired wardrobe, I coordinate all details around building relationships and exploring new design opportunities. Sailing on Lake Calhoun and attending local concerts feed my daily musings. 


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