Capsule 15: Non-profits + Service

We have had the opportunity to work with and interact with some extraordinary organizations inside (and outside) our immediate Minneapolis community. Though approaches vary for these organizations, the purpose is always inspiring -- to offer assistance and help others. We are featuring 15 non-profits we've worked with, interacted with or find inspiring for February's #Capsule15 blog series.

We've considered their missions, who they help and how they make an impact. This was no easy task for our team and our list was quite extensive when we began thinking of organizations we are inspired by on a daily basis. Though our admiration of only 15 non-profit organizations is expressed here in this series, there's a multitude of organizations doing good every day. We only wish we had the ability to feature them all. 

Day Fifteen: Finnegans

Finnegans turns beer into food -- really. Every penny of the profits made from Finnegan's beer goes to the Finnegans community fund to buy fresh produce from local farms to then be distributed to local food shelves. Jacquie Berglund, founder and visionary of Finnegans, visited Capsule in late 2013 to share her story. We captured the event on video; watch and you'll understand why we are truly inspired by Jacquie and the Finnegans story. 



Day Fourteen: The Salvation Army 

Nearly 30 million people a year are aided in some form by services provided by The Salvation Army. The Salvation Army is an evangelical part of the universal Christian Church and their outreach extends at an international level. Every day their goal is to serve others and benefit "society or the community of mankind as a whole.*"


*Salvation Army Act 1980


Day Thirteen: Sanford Health 

Sanford Health is an integrated health system headquartered in the Dakotas and is now the largest rural, not-for-profit health care system in the nation with locations in 126 communities in nine states. Following the 2009 merger between Sanford and MeriitCare, Sanford entrusted Capsule with retaining brand equity in the two original brands and to convey the harmonious merging of two brands with an outstanding legacy. 


Day Twelve: Pinky Swear Foundation 

Previously known as the Miracles of Mitch Foundation, this organization helps children with cancer and their families by providing basic needs support and unique family programs. The Pinky Swear Foundation was established by Steve and Becky Chepokas in memory of their son, Mitch. Since his death in 2003, Pinky Swear Foundation has provided more than $4.5 million in financial assistance and quality of life support.The pinky swear story (told below) is the inspiration for the entire organization.  Aaron Keller currently serves on the Board of Directors. 


Day Eleven: Second Harvest Heartland 

Second Harvest Heartland's passion is to solve the problem of hunger. As one of the largest food banks in the United States, they "leverage their unique position in the emergency food chain to make an impact." 

Their 10th Annual Vintner Ball is coming up in the beginning of March - The Vintner Ball is a wine tasting and auction to benefit those who are hungry by filling their plates. Over the past nine years, the Vintner Ball has provided over 5 million meals to hungry families. 


Day Ten: Children's Hospitals and Clinics 

"Children's Hospitals and Clinics of Minnesota is one of the largest pediatric health systems in the United States and the only health system in Minnesota to provide care exclusively to children, from before birth through young adulthood." 

"Born prematurely, Shelby's life was saved with the help of Children's and the assistance of Medicaid. In this video below, her parents talk about their journey." 




Day Nine: The Science Museum of Minnesota 

"The Science Museum of Minnesota, founded in 1907, is a large regional science museum located on the banks of the Mississippi River in downtown St. Paul. The Science Museum's programs combine research and collection facilities, a public science education center, extensive teacher education and school outreach programs, and an Imax Convertible Dome Omnitheater to provide science education to our audience of more than a million people per year." Our staff's favorite? Definitely the IMAX Omnitheater, we're particularly excited about the new Journey to Space exhibit. 




Day Eight: The Crisis Nursery 

Greater Minneapolis Crisis Nursery works to end child abuse and neglect and create strong, healthy families. And, they support these families 24 hours a day, 365 days a year. A former employee of Capsule works at The Crisis Nursery, and we couldn't be more proud of what she is setting out to accomplish and how she is making a difference in the lives of many, many children. 






Day Seven: TPT

TPT enriches lives and strengthens our community. We tune into TPT to enjoy a morning of Big Bird with our kids, catch up on the latest goings-on at Downton Abbey and discover treasures at the Antiques Roadshow. TPT serves Minnesota and the entire country by creating and distributing a plethora of insightful, educational shows. We couldn't be happier to have a relationship with TPT and their team, as we are inspired every day by the things they do for our community. 


Day Six: Hazelden Betty Ford 

"The Hazelden Betty Ford Center is a force of healing and hope for individuals, families and communities affected by addiction to alcohol and other drugs. Founded in 1949 at a Minnesota lakeside farmhouse, Hazelden grew into one of the world's largest and most respected private not-for-profit alcohol and drug addiction treatment providers, paving the way for its 2014 merger with the Betty Ford Center." 


Day Five: Fresh Energy

Fresh Energy has been actively improving the health of Minnesota and its citizens since 1990. Previously known under a former (and much longer, more complicated) name, Fresh Energy and Capsule worked together to identify their name and create the identity that became a source of pride and motivation for the brand. 

Fresh Energy’s overarching goal is to achieve measurable progress toward a strong and prosperous Minnesota energy economy. They accomplish this by concentrating their efforts on retiring coal plants, regulating carbon pollution, improving transportation and built envirnoment, expanding transmission for renewables and increasing renewable energy and energy efficiency. We are beyond proud to have worked with such a revitalizing and energizing company right here in our community. 


Day Four: Free Arts Minnesota 

Free Arts provides a safe and supportive environment for youth to explore their creativity. Naturally, being a creative firm, we support any organization that actively promotes self-expression and any form of the arts from dance and theater to creative writing and music. It gives us the warm and fuzzies to know organizations such as these. 

Day Three: Meals on Wheels 

The Meals On Wheels Association of America is the oldest and largest membership organization supporting the national network of more than 5,000 Senior Nutrition Programs that operate in all 50 states and U.S. territories. Based here in Minneapolis, Aaron Keller actively serves on its board of directors. 


Day Two: Read Indeed

Read Indeed’s mission is to promote literacy by collecting and gifting books to at-risk children. The vision of Maria Keller, a book-loving 14 year old, her original goal was to donate 1 million books by the time she was 18 – she did that before 13. Her new goal is to donate two million books around the 50 states and the world.


Day One: The Smile Network 

The Smile Network provides life-altering reconstructive surgeries and related healthcare services to impoverished children and adults in developing nations. Their surgical teams, donated medical supplies and volunteers trek to countries like Peru, Tanzania and Ecuador to contribute to an inspiring mission. 

We are inspired by The Smile Network because of the hope and quality of life provided to children, young adults and their families. 


If you'd like to know more information about The Smile Network, visit their Facebook or website








About The Author

Courtney Johnson

Affectionately known around the office as C-John, CoJo or Uptown Girl, I make sure the whole world knows about the general greatness of Capsule. Armed with the Mary Tyler Moore theme song and Audrey Hepburn inspired wardrobe, I coordinate all details around building relationships and exploring new design opportunities. Sailing on Lake Calhoun and attending local concerts feed my daily musings. 


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