Capsule 15: Client Relationship Attributes

When Brian and Aaron originally designed the Capsule venture, they wrote down the attributes they’d look for in clients. This list hasn’t evolved much over the last 15 years and we have found the clients who embody these attributes are often willing to refer Capsule to colleagues and friends.

This #Capsule15 series features 15 client relationship attributes we look for in a client. It’s a partnership and needs to be fruitful to productive results for the client and Capsule alike. All parties must be happy on the return end, especially that of the client. But in order to provide the high-level of results that we do, we look for a combination of or all these qualities in our clients.

This wasn’t an absolute filter for the types of clients we would work with, but a reasonable filter to help design a positive relationship and potential outcome from the effort. These are not in order of importance, just in the order they were written down.

Day Fifteen: Great clients... 

...have a willingness to take the focus away from price and onto their other valuable attributes.

Day Fourteen: Great clients...

...have a positive outlook on where they could take their design efforts.

 

Day Thirteen: Many great clients...

... are those who we enjoy inviting over for a party at The Capsule.

 

Day Twelve: Great clients have...

...respect for the time it takes to do the work properly.

Day Eleven: Great clients are... 

...mission driven to accomplish a greater good for our global society.

Day Ten: Great clients...

...are willing to learn and take action to move their brand forward and upward.

Day Nine: Great clients...

...have resources to exchange for our efforts, this can come in many creative forms.

Day Eight: Great clients have...

...a story emotionally compelling enough to share with others. 

 

Day Seven: Great clients... 

...have a problem to solve, the more complex the more interesting.

 

Day Six: Great clients have... 

... an “open to change” mindset in at least a majority of the team.

Day Five: Great clients have...

...an appreciation for divergent thinkers who can offer them a new perspective.

Day Four: Great clients... 

...have a clear understanding of the strengths and weaknesses of their brand or an mind open enough to hear an outside perspective.

 

Day Three: A great client relationship...

...features a diverse team of thinkers on the client side capable of making great decisions.

 

Day Two: A great client-agency partnership has...

...mutual appreciation for each other’s talents, history and passion for their work.

 

Day One: Great clients... 

...have an appreciation or curiosity for what design thinkers can contribute to their venture, product or service. 

 

 

Image credit: day six.

 

 

 

 

 

About The Author

Courtney Johnson

Affectionately known around the office as C-John, CoJo or Uptown Girl, I make sure the whole world knows about the general greatness of Capsule. Armed with the Mary Tyler Moore theme song and Audrey Hepburn inspired wardrobe, I coordinate all details around building relationships and exploring new design opportunities. Sailing on Lake Calhoun and attending local concerts feed my daily musings. 

 


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