Aaron Keller to speak at the SCPD Annual Conference
Aaron will participate in the morning discussion on Friday, June 3rd at the 3M Innovation Center in St. Paul.
He will share the following talk and then join the two other morning speakers -- Steve Fahrenholtz and Kristin Pardue -- in a joint panel discussion where all three will discuss customer empathy, how belief is created, and how to best navigate the customer journey in the process of innovation.
Aaron's talk, Dropping a Team in the Deep End of the Empathy Pool, will focus on the importance of deep empathy in research and how to get a team to temporarily suspend self-interest for the customers they serve. Aaron currently applies this philosophy to clients like Patagonia, Leatherman and Herman Miller.