Meet My Friend, Patagonia.

Patagonia takes a bite out of Utah state politics.

Patagonia represents what we talk about at Capsule almost daily. They are human beings building a human brand that is doing things for humanity. We have been inside their walls to work on projects together and each time we come out inspired and wanting another visit inside. They are genuine and passionate but not blind, smart but never arrogant and the nicest people we’ve met traveling the world for them.

When they drop their shoulder into something, like the fight to save public lands in Utah, we know someone is going to feel it. This time it’s the apathetic politicians who manage...

Experience More

Thought Experiment: A World Without Innovation

Please note: this post originally appeared on the Front End of Innovation blog.

How would you describe a world without innovation?

We are heading into our annual trip to Boston for the Front End of Innovation conference. And, in honor of our book, The Physics of Brand we’ve identified an appropriate thought experiment.

What would the world be like without innovation? For those of us living, working and thriving in the “innovation” universe, it seems like heresy to even write this thought experiment. We are taught in business school, “innovation is the only sustainable competitive advantage.” We grow...

Experience More

You’re stressed out? Buy this phone case.

Two weeks ago, I finally set out to accomplish a task that has been on my to-do list for the last year: trade in my phone.

It was a beautiful Saturday filled with unexpectedly warm weather and a sense of accomplishment. I was knocking off all of my errands one-by-one and feeling like a champion. I walked into the Verizon store, told the salesman that I needed to trade in my phone, and began the longest two hours of my life.

The salesman who was helping me was clearly new, but he seemed very kind and genuine so I didn’t mind the process taking a little longer. His associate, however, seemed well-trained but...

Experience More

The Delta of Recovery

The pilots, engineers and perhaps pricing team at Delta and United know what Delta in physics means; measuring the change in something. We all know the importance of recovery when things go bad in customer service, experience management or service design. Recovery is queen.

Three members of the Capsule team (Kitty Hart, Maddi Wagner and myself) along with my co-author (Renee Marino) and a trademark attorney friend (Tiffany Blofield) were stranded in Miami when bad weather caused significant operational system...

Experience More

Think & Link for a Living: Leah Wong

Leah Wong, vice president of external relations for the mpls downtown council, will take the Think & Link stage in April.

About Leah Wong As vice president of external relations for the mpls downtown council, Leah drives results by creating innovative solutions. She is a champion for the mpls downtown council brand, engagement, and overall downtown experience. Her previous experience includes event management and sales, public relations, marketing, and partnership development for clients including Microsoft, National Football League (NFL), Comcast, Lifetouch, Famous Dave's, Tria, and the U.S. Pond Hockey Championships.

In addition to her work with the mpls downtown council, Leah is an active member of...

Experience More

Design Fearlessly: FUSE Day 2

"Design fearlessly."

Ron Burrage, the head of design at the Hershey Company, closed his presentation with the above statement. Along with design thinking and creating innovation, being fearless in design has been a part of every conversation at Fuse in one way or another.

In a Q & A session, Kitty Hart asked brand icon Martha Stewart if she was afraid of anything. "No," she replied. "I don't really have any fears."

There are many ways that I am nothing like Martha Stewart, but this is at the top of the list: I can not imagine not having any fears. The call to "be fearless" does not make any sense to my 2...

Experience More

  • Archived Under
  • 10.4.17

Ring Lesson #3: Be Fearless

Today I met the brand icon, Martha Stewart. When I was in my 20s, I was intrigued by her. In my 30s, I learned from her. In my 40s, I envied her. Now, at the wonderful age of 50, I admire her. Why? Because she is fearless.

We’ve watched Martha build an empire, potentially fall from grace and emerge (wearing a stylish and sassy poncho) more bad-ass than ever. I use the term bad-ass with the utmost respect. I think Martha would approve because her drive comes from a deep desire to provide her followers with the very same recipes, home ideas, products and “Good Things” that...

Experience More

Ring Lesson #2: Fight with Anxiety-Inducing Creativity

The theme for FUSE this year is Change by Design. Change seems to be a recurring theme within a lot of general conversations. Why? Because change is inevitable, necessary and we as human beings like/need to talk about things that scare us. Change is scary. And as Clark Scheffy from IDEO stated, change is also hard. Today’s speakers collectively addressed the topic of Change by Design from very different experiences. It was a day filled with inspiring lessons learned from Facebook, Dolby, Coke, Apple, Citi, Kiehl’s, Kellogg’s and new to FUSE (I think), DreamWorks Animation and Cirque du Soleil. My main takeaway from today is what I am calling Ring Lesson #2 –...

Experience More

Unlocking Creativity: FUSE Day 1

"Everything is people-centered."

The first day of Fuse is nearly wrapped up, and it's clear that everyone's focus is on one thing: creating memorable experiences for people. Not consumers - people.

Taking that to heart, below you will find easy and digestible summaries from a few of the presentations so far. Think theSkimm but with more uses of the word "innovation".

Christian Martinez: Communication In A Mobile-First World

Overarching point: Our desire to connect is what makes us human, and though the methods we use to communicate change dramatically, the desire for trust and community will always remain constant.

Key takeaways + stats: -One minute of video is...

Experience More

Inside the Capsule: Employee Spotlight on Michelle

Get to know one of our designers, Michelle Bowitz.

What brought you to Capsule? Capsule was my first gig after graduating from the University of Minnesota –Twin Cities. I was an intern during summer 2015 which evolved into a yearlong contracting position. After that, I traveled Europe and worked elsewhere but inevitably came back as a full-time designer!

What do you like to do outside of work? I love hiking, camping and generally traveling anywhere and everywhere. Though while I’m home you can usually find me cooking - mainly with butter, cheese, salt, and more cheese. Yes, I’m a Wisconsin native.

Go-to karaoke song? One Week by Sublime. &ldquo...

Experience More


* indicates required