(Photo by: Kelly Stahn)

We Beasts Make Beauty - a Design Camp Recap

Just past Brainerd’s landmark Paul Bunyon and his trusty blue ox, Gull Lake shimmers in concert with the October sky. Home to some of the Minnesota’s most revered resorts, the lake is nestled amongst the changing colors of an autumn forest. Madden’s Resort, one such destination, is a vacationer's dream on this October day, the unmistakable smell of campfire floats like a familiar ghost. The air is crisp and cool, the shadows growing longer with each passing hour.

The geese sense the impending change and flock together in the sky, their tell-tale V formation stretching long across the horizon. They warn us of the winter to come, and remind us...

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Capsule Seeks Graphic Designer

Capsule is seeking a graphic designer to join our fun-loving, hard-working and friendly environment. This person must have excellent presentation, interpersonal, organizational, project management and client skills. As a member of the Capsule squad, this person must be able to work independently and as part of a creative team, managing multiple projects and tight timelines. 

Click here for a full description of the position. Please send resume and portfolio to Petra Tate at petratate@capsule.us.

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Global Research on Moment Design

Our clients and friends at Patagonia recently commissioned our team to conduct a global study around the most valuable moments for their brand. If you’ve read up on our past work with Patagonia, you might have heard that when choosing a partner to work with, Patagonia always considers the question “are you willing to spend a week in a tent with these people?” We may be biased, but we have found this to be an excellent decision-making criteria. Yet, as we all know, the first opportunity to work together could be the last. Doing great work gets you invited back into the tent for another project.


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Capsule Seeks Marketing & Research Intern for Fall 2016

Capsule is seeking a marketing & research intern to work up to five days a week at our North Loop Minneapolis office. We're a fun, vibrant and hardworking bunch and we expect the same of our interns. This person must be high energy, driven and willing to work in a collaborative team environment. This person must also be willing to take on a multitude of tasks required in a small company as well as seek out tasks if they find a lull in their duties. This is a three-month, paid, 40-hours a week position.

Click here for a full description of the position....

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Think & Link for a Living: Kieran Folliard

Kieran Folliard, founder of 2 Gingers Whiskey, will take the Think & Link stage in October.

About Kieran Folliard Kieran grew up in a small town in the west of Ireland, in Ballyhaunis. Having established 4 still-thriving unique Irish pubs with modern, balanced and creative menu items, Kieran cultivated his interest in mixing classics with forward thinking, high quality and beauty.  The pubs reflect Kieran's passion and aspire to ‘leave people with an experience that they cannot wait to come back to.' The pubs - Kieran’s, The Local, The Liffey<...

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Spin, Puffery and Other Lies We Believe

We make the truth interesting.

Spin is the public relations equivalent to puffery in advertising. You know it when your PR firm passes along the sage advice of “tell the truth but manage the message.” Know the origin of the advisor before listening to the advice. Some in our field of marketing use the word “storytelling” loosely to describe their efforts to help brands. The idea here is simple, people struggle to remember facts and figures, but they remember stories. That’s true, but it isn’t the entire story.

People remember how you made them feel: through the use of stories, artifacts and the people surrounding your brand....

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The Birth of Otso Cycles

The romance we have with the two wheeled vehicles is long and packed with history, going back to our work with Schwinn, Yakima and a variety of other brands. Many of the Capsule staff pause to watch a bike pass by our big windows and would readily admit to touching a stranger's bike without permission. It isn't something we're embarrassed about, we just love what the bike embodies: freedom, human energy, adventure, exercise and living life in balance.

So, when we got a visit from the entrepreneurs at Wolf Tooth Components to launch a new brand of bikes, the...

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Pentawards: Top 10 of the Decade

Capsule is up for another Pentaward!

In 2009, we won a gold Pentaward for our work with Double Cross Vodka. This year, the Pentawards are rounding up the "greatest hits" in packaging to award the top 10 packages of the decade. The top 10 awards will be given at the ALL4PACK ceremony in November, and include nominees from over 25 different countries. 

"The 'greatest hits' of a decade of packaging design puts the Double Cross bottle in a class of brands with which we are proud to mingle....

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Capsule Library: Thinking Fast and Slow

So many books, so little time. In our Capsule library series, we will feature a few of the books found inside the Capsule library, from our Encyclopedias to our childrens books. Our first feature is on "Thinking Fast and Slow" by Daniel Kahneman.

In "Thinking Fast and Slow", Daniel Kahneman examines the two processes that govern the way we think: system one and system two. System one is our emotional, immediate reaction, while system two is our more rational, delibrate thoughts. Kahneman analyzes the merits of system two, and how slow thinking can benefit both our business and personal lives.

So, why is it in the Capsule library?

We know that buying behavior...

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  • Archived Under
  • Books
  • 7.9.16

Think & Link for a Living: Allison Kaplan

Allison Kaplan, senior editor of Shopping & Style for Mpls.St.Paul Magazine will take the Think & Link stage for September.

About Allison Kaplan In addition to editing the Shopping & Style section of the Mpls.St.Paul Magazine, Allison hosts Shop Girls, a weekly radio program on myTalk107.1, and can be seen on TV as a regular contributor to Fox 9 Morning Buzz and Twin Cities Live. Her award-winning Ali Shops Blog at mspmag.com is a popular resource for shopping and fashion insights as well as retail news. She is also the founder and editor of Ali Shops Mall of America (www.alishops.com<...

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