Capsule 18: Capsule Client Outcomes

This week marks our 18th and final week of Capsule 18. To cap off the series we are sharing some of the most successful stories from our past 18 years of existence.

Experience More

Think & Link for a Living: Squishy Circuits

Dr. AnnMarie Thomas and Matthew Schmidtbauer, the brains behind Squishy Circuits, will be taking the Think & Link stage in December.

Experience More

Capsule 18: Black Friday Facts

In celebration of turning 18 this year, the Capsule team takes a look at some of the things we have learned on our journey to adulthood. In celebration of the craziness around Black Friday, we take a look at some of the most interesting facts about the life of the holiday.

Experience More

Does Black Friday Need to be Redesigned?

Retargeted ads for frozen turkeys, mailers advertising the “biggest deals of the year can be YOURS at 6:00 PM on Thursday!” and the impending knowledge that your pants are going to fit a *liiiitle* tighter than you remember. Yes, thanksgiving is here!

For many of us, Thanksgiving gives a reason to pause and consider things to be thankful for. And then, after all that thankfulness is done, go out and spend gobs of money and time surrounded by strangers and competitors alike while shopping for things we don’t need. Between Black Friday, Cyber Monday, and Alibaba’s Singles’ Day, retailers racked in more than $20...

Experience More

  • Archived Under
  • 22.11.17

Designed by You, Built for Life.

How do you captivate today’s consumer, who wants customization and personalization for any product? How does a specialty retailer compete with the big brands and mega-retailers that provide this, and turn a profit at the same time?

That was the question New Normal Consulting was asked after being approached by Hexa Recreation Products, a high-end international manufacturer of premium customized goods. After extensive research to determine the best approach, New Normal approached Capsule to bring their kiosk concept to life. The custom jacket kiosks would be displayed at two boutique outdoor stores: Ute Mountaineer in Aspen, Colo. and Midwest Mountaineering in Minneapolis.

After several design concepts and 3D models were rendered,...

Experience More

Capsule 18: Brands We’d Love to Work With

In celebration of turning 18 this year, the Capsule team takes a look at some of the things we have learned on our journey to adulthood. With a mix of brands we deeply admire and brands we think could use a little TLC, we're discussing the brands that we'd like to work with this week.

Experience More

Capsule 18: Thought-Provoking Quotes

For this week's Capsule 18, we thought about the quotes that have influenced us the most throughout the years. These quotes keep us inspired, creative, motivated, and self-reflective in our personal and professional lives. 

Experience More

Brands and Intellect

How brands and algorithms may be making us more dumb.

Experience More

Capsule 18: Innovative Apps We’re Using

In celebration of turning 18 this year, the Capsule team takes a look at some of the things we have learned on our journey to adulthood. This week, it's all about the groundbreaking, time-saving, creativity-sparking, and life simplifying apps we're using.

Experience More

Can a Corporation Care?

We have to hold corporations up to a higher standard and believe in their role as members of our society.

Experience More


* indicates required