Cecily Sommers: Omnipresence

The future of retail rests on one simple distinction: retail is no longer a destination, it is a feature.

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Capsule 15: Non-profits + Service

We have had the opportunity to work with and interact with some extraordinary organizations inside (and outside) our immediate Minneapolis community. Though the approaches are different for these organizations, the purpose is always inspiring -- to offer assistance and help others. For February's Capsule 15 blog series, we've decided to feature 15 non-profits we've worked with, interacted with or find inspiring.

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How Would a Corporation Run a Country?

How would Apple design a country? What would a Google country look like? Would these captains of industry be better at running a medium size country than many of the horrid dictators we see in the world today?

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Think Before You Design. Please.

Over the years we have noticed a few camps in the world of design. Those who would like to see a more professional accreditation (lawyers, architects, doctors, engineers, etc). And, those who would like to see design move closer to the art influence in the discipline. 

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  • 17.2.15

Physics of Brand

We are writing a book. We've written books before, but this one is different. Dramatically different.

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  • 11.2.15

The Chipotle Scarecrow vs. any other Super Bowl ad

The Scarecrow has had almost 14 million views of over 3 minutes of content dripping with brand messages. How can any Super Bowl ad compare? Even go back to the most famous one of all time, the Apple 1984 ad.

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  • 11.2.15

Cecily Sommers: Guided Discovery

Defined as “an excursion or journey made for some specific purpose,” an expedition is exactly what consumers are engaged in when looking for their next television, cocktail dress, vacation spot or purchase of any significance. They’re on the hunt, in search of “that’s me!” moments. 

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  • 11.2.15

Think & Link for a Living: Dean Kephart

Join us on Thursday, February 26 at 7:30 a.m. at Capsule Café to engage in a conversation with Dean Kephart on the current education landscape in K-12 and review how Target supports many aspects of this complicated and critically important national treasure.

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Capsule 15: Books & Reading

Our next Capsule 15 series comes to you in the form of inspirational readings. For fifteen days we will share a variety of books of different shapes, sizes and genres that fuel our day-to-day adventures at Capsule.

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“Campersand”

As design thinkers, design is a part of our lives that lives on in how we think, act and reflect on our world. It's a lifestyle that lives on beyond the hours spent within the walls of our office.

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