Aaron Keller to speak at the SCPD Annual Conference

Aaron will participate in the morning discussion on Friday, June 3rd at the 3M Innovation Center in St. Paul.

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Innovation Brewed and the Samuel Adams Brewery Tour

Each year at FEI we get a few tours of local organizations and hear how they approach the Front End of Innovation. This year was the Samuel Adams Brewery and it may be hard for any future year to top this experience. Sad, but true.

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FEI 2016: Morning Innovation Shot in the Asterisk ;)

Having the opportunity to see two authors speak on the subject matter they’ve written about in their books is somewhat like going from script to live theatre.

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A curated retail experience in Munich

Managing Principal Aaron Keller traveled to Munich, a city that is a convergence of retail, fashion, outdoor activities, theatre and arts. Read on to discover his curated retail experience. 

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Physics of Brand Review: Tobias Puehse

How great would it be if your day-to-day job was managing innovation?  More so, how great is it that the current marketplace demands this job at all?  Tobias Puehse holds this role on a VP level at MasterCard, and was kind enough to review our book through his impressive futuristic lens.

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Think & Link for a Living: Chad Hetherington

Chad’s talk will focus on The Stable, the deliberate approaches and strategies they have taken to build a company that is truly different (in a sea of competition) and how they are trying to reinvent what brand and product representation means.

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Preparing to Receive and Learn

Aaron Keller and Angela Dirks travel to Boston next week for the 14th Annual Front End of Innovation Conference. Below is Aaron's first blog post for the conference website.

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Physics of Brand Review: Paco Underhill

From the science behind "Why we Buy" to the art of "What Women Want," Paco Underhill knows a thing or two about consumer psychology.

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How we respond to brands responding to Prince

As fans and members of a social and connected community, many have responded by cultivating a public conversation around favorite songs, “Purple Rain” tributes, and an overall appreciation for the authentic inspiration that radiated from the star. Many, including brands.

Do brands have a place to participate here? This controversial analysis of who responded and how sent our office into a full on debate on brand ethics.

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Physics of Brand Review: Chris Lindner, President of Keds

Being that Chris Lindner has helped build marketing platforms for brands such as Nike, Bauer, Converse, Saucony, Sperry and is now President of Keds, we felt his endorsement of The Physics of Brand was a win.

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