“It’s Too Early For the Feels”

I think it’s safe to say I did not expect to see sniffles and tears around the room today during Edwin Wong’s speech on digital humanism and recoding culture. But surprise, the VP of Research and Insights at BuzzFeed incited all the feels early this morning with a thought-provoking discussion on the rise of the individual and cultural relevance as a driving force in developing content today. To illustrate his points, Edwin used powerful real-life examples of individuals or groups redefining what it means to be “normal” and how we can connect to audiences in scale by focusing on the individual. Several people in the room suddenly had "bad allergies" causing watery eyes.<...

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  • 22.6.17

Best Buy: Turn it Around or Turn it Upside Down?

Please note: this post originally appeared on the Omnishopper blog.

If you’ve been in business in the last two decades, you’ve likely heard of turnaround situations or perhaps spent some time in the middle of one. Turnaround, often called a “company doctor” situation in the UK, has become an industry in itself. The metaphor of visiting a doctor works nicely as the company doctor can push, probe and prod us to find where it hurts and diagnose ailments.

Now, put yourself inside Best Buy just five years ago and consider what you’re facing. Retail is getting more competitive...

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Walk the Walk & Talk the Talk

Please note: this post originally appeared on the Omnishopper blog.

Day one, keynote speaker number one, and we’re starting with a talk that includes “Trump” in the title? A political discussion at 9:00am? Hard. In today’s ultra-divisive political environment? Oh no. This can’t possible go well, can it? What was the speaker, Peter Horst, thinking?

My immediate gut reaction was tempered fairly quickly (phew!) when Peter insisted that his talk would not be driven by political leanings, but would instead focus on this “new world” in which we live. A new world that isn’t...

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The Omnipotent Shopper: Power to the People

Please note: this post originally appeared on the Omnishopper blog.

Not long ago (70s and 80s) power rested in the hands of brands. Then, over time (80s and 90s), the power transferred to mass retail. And, in the age of the internet, we have seen a shift community having more power. The last stop on this power trip is the person, not as a shopper, consumer or guest, but as a human being.

Omnipotent: Def; Having unlimited power, able to do anything.

We live in a time when the people have the power to respond in force to a brand’s inconsistencies. Peter...

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Inside the Capsule: Intern Spotlight on Nathan

Get to know one of our design interns, Nathan Killiam.

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Inside the Capsule: Intern Spotlight on Hans

Get to know one of our design interns, Hans Slade.

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Skyways & Dayton’s

Is Eric Dayton the sober councilor proposing we stop using the drug we all know as the hamster trails of Minneapolis?

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Inside the Capsule: Intern Spotlight on Ellen

Meet our New Business & Marketing intern, Ellen.

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  • 14.6.17

Reese’s Pieces Impressions

As we approach the 35th anniversary of the release of "E.T. the Extra Terrestrial", I am reminded of one of most memorable brand moments of my life.   The year was 1982 and it was the month of June. Summer was unofficially underway. I was 11 years old and at my first movie without my parents. Freedom! I met a group of my friends at the movie theater across town to watch E.T. It was THE movie event of the summer. And more importantly, the movie was promoting a relatively new candy. We were all familiar with Reese's peanut butter cups - however, Reese's Pieces was virtually unknown (especially outside the U.S.)   My friends...

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Think & Link for a Living: James Damian

James Damian, former senior vice president and chief design officer of Best Buy's customer experience design group, will be taking the Think & Link stage in June.

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