Building Your Personal Brand

We are in the brand business. We help brands identify new opportunities, increase the value of their brand and build stronger relationships with their clients and customers. We use design methods as a platform for doing this in the most compelling manner for our clients.

So, on occasion we are asked about personal branding and how these methods and principles apply to an individual. Here are some thoughts on how our methods might help build a stronger personal brand.

1. Start with an audit and some one-on-one interviews: The audit is as simple as a Google search on your name and looking at the areas where you appear. What words are used to describe you, when...

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Inside the Capsule: Intern Spotlight on Maddi

Meet Maddi, our social media intern. Maddi comes to Capsule as a recent graduate from the University of Northwestern - St. Paul, where she studied PR and mastered the art of eating mac and cheese for nearly every meal. 

Life motto? When in doubt, dance it out. What is your favorite social media platform and why?  My favorite social media platform is definitely Instagram. It fosters creativity and community in a unique way that is really appealing. It’s also the only platform that provides exclusive photos of Taylor Swift’s life, so naturally it’s my fav.  What do you bring to the Capsule team? I make really good crab...

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#ORshow >> Hike Far. Breathe Deep. Eat Well. Stick On. Stay Safe.

AlpineAire and Safe Reflections release new innovations at 2016 Summer OR Show

With the #RideToOR in the books and the bikes back on the rack, we are anxious to traverse the #ORshow looking for #DesignedMoments and engaging with outdoor brands from all over the world.

In preparation for the Outdoor Retailer show, we did more than navigate 400 miles of Rocky Mountain roads across Colorado and Utah. We also teamed up with our outdoor...

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Capsule Seeks Design Intern for Fall 2016

Capsule is in the market for a graphic design intern to impress, inspire and generally rock it five days a week at our office in the North Loop neighborhood of Minneapolis. Let it be known that this position is not for the faint of heart. Inside Capsule, you will encounter a strong-willed, strong-humored gang of design enthusiasts, (sometimes) heart-stopping deadlines and (always) sky-high expectations. Be prepared to work hard, learn tons, and have a lot fun along the way. This is a three-month, paid, 40-hours a week position.

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  • 3.8.16

Two Wheels To #ORshow: Riding to the Outdoor Retailer show

Two Wheels To #ORshow is a three-part blog series from co-founder and managing principal Aaron Keller to talk about what happens when #weareOUTDOOR. Follow along with us as we have conversations surrounding outdoor, branding and designed moments. Riding to the Outdoor Retailer Show is the final blog in the series, so make sure to take a peek at the first and second.

There are still places where bicycles are a more primary form of transportation. The United States of America is doing better, but we're still an automobile focused culture. If you're not aware of this fact,...

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Two Wheels To #ORshow: 400 Miles of Conversations

Two Wheels To #ORshow is a three-part blog series from co-founder and managing principal Aaron Keller to talk about what happens when #weareOUTDOOR. Follow along with us as we have conversations surrounding outdoor, branding and designed moments. 400 Miles of Conversations is the second blog in the series, check out the first here.

Just seven years ago this summer my neighbors were selling an 80s Trek triathlon bike for $50 to raise funds for a cause. My last time on a bike was approximately ten years ago and I was looking for a sport to help me stay healthy. I've learned many things from that $50 moment to today.

...

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Two Wheels To #ORshow: Smartwool #RideToOR

Two Wheels To #ORshow is a three-part blog series from co-founder and managing principal Aaron Keller to talk about what happens when #weareOUTDOOR. Follow along with us as we have conversations surrounding outdoor, branding and designed moments.

The SmartWool ride to Outdoor Retailer is a perfect example of brands living the mission, getting outdoors and doing something for the environment. So, what is keeping other brands from doing this?

 

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Behind the Name: Towerside is Reaching New Heights of Innovation in Minneapolis-Saint Paul

What is Towerside? As Minneapolis-Saint Paul’s first innovation district, Towerside represents a new way of thinking about a significant area of underdeveloped land in the heart of the Twin Cities. The district is served by three Green Line LRT Stations, at the geographic center of the Minneapolis-Saint Paul interstate highway system and adjacent to the University of Minnesota’s athletic and bio-discovery facilities. It is a community that brings together brewing and biotech, robotics and rain gardens, and textiles and transit.

Towerside, previously known as the University Avenue Innovation District, partnered with Capsule to secure a name that would reflect the vibrancy of the area where Minneapolis and Saint Paul connect. This 370 acre neighborhood...

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Global Research on Moment Design

We recently completed a global research effort around the moments of engagement for an international outdoor brand and their customers. The effort took us to Munich, Tokyo, Denver and New York, and many places in between. Our team explored the behaviors, beliefs and moments of engagement that are most important for the brand.

At Capsule, we frame our research to gather a holistic understanding of shopper behavior. We closely examine everything people see, feel, think and do to identify moments and identify how these behaviors can be leveraged into actionable insights. This in-context, in-the-moment research approach helps us understand why shoppers behave the way they do while telling a more complete story.

We know...

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Red Bull Energy Creates an Unmistakeable Designed Moment

After hearing Red Bull's presentation at OmniShopper last week, we were inspired to discuss further the process of turning memorable moments into brand loyalty. For simple context, we will be diving deeper into the following thought by our own Aaron Keller:

“The Red Bull presentation with InfoScout was a waterfall dive into what Red Bull knows and (strangely enough) doesn't know about the crazy people who buy their drinks. It surprised us how much was unknown for such a dynamic brand like Red Bull. Yet, we shouldn't be, the shopper insights world needs to be...

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  • 18.7.16