Capsule Seeks Account Manager

Capsule is seeking a creative, passionate and innovative account manager to join our fun-loving, hard-working and friendly environment. As a key member of our team, you will handle client relationships and project mangement on a variety of projects including corporate and product brand identities, retail communications, advertising, social media mangement, website design and packaging systems.

Click here for a full description of the position. Please send resume  to Petra Tate at petratate@capsule.us.

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The Curve of a YETI Cooler

The brothers who invented YETI coolers came from a fishing guide and entrepreneurial family. With a father as a fishing guide, they spent plenty of time out on water and in the heat. If “necessity is the mother of invention,” then these are the brothers of invention. We had a chance to sit down and discuss YETI coolers with their head of marketing, Corey Maynard, and talk about how the brothers of invention and three gaps made for a new curve on coolers.

If you haven’t heard of YETI, here are their sales growth numbers just to put the brand in perspective. The YETI brand growth curve is in a word, exponential.<...

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Think & Link for a Living: Fall Happy Hour with David Bedford

Just in time for fall and our beloved apple season, David Bedford, apple breeder at the University of Minnesota, will take the Think & Link stage.

About David David Bedford has been an apple breeder and research scientist at the University of Minnesota for 38 years. He has been involved in the development and introduction of multiple fruit varieties including strawberries, raspberries, blueberries, pears, plums and apples. As an apple breeder, David has had his hands in the creation and introduction of five apple varieties from the University of Minnesota: Honeycrisp, Zestar!, SnowSweet, SweeTango and Frostbite. His job sometimes requires him to taste up to 500 apples per day in order to evaluate the 15,000 to 20,000 apple trees generated by...

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The Importance of Being Fresh

Five years ago Capsule was invited to participate in a General Mills project to study the concept of “fresh.” The group inside was a super-secret innovation team that resembled a SEAL squad. They had the ability to drop into any situation, study it deeply, produce profound insights and then facilitate ideation sessions with brand teams.

If you’re an innovation, research or consumer behavior geek, this would have had you salivating to a degree requiring a napkin. I carried one around the entire time. We won’t get into any more detail on the findings, methods or outcomes for General Mills because I’m not willing to give up my first born.<...

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Physics of Brand: the Book Tour

Coming to a city near you: the Physics of Brand. This year, we will be visiting a select number of cities where we will be talking about the value of a brand, the importance of a designed moment and how the book came together with three authors.

Cities announced at this point:

-- Seattle, WA: Nov 14-16

-- Washington, DC: Nov 28-30

-- New York, NY: Dec 12-16

 

Additional cities being considered for 2017:

-- Boston, MA

-- Portland, OR

...

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“I’m just a sales guy.”

I’d like to start by recognizing that I am, in fact, a sales person. I have been a sales person for the past 20 years. I am proud of what I do as a sales person. While my current title is Director of Client Experience, I am responsible for making sure we have new business flowing through the OZ doors at Capsule. I love my job. In fact, there is very little separation between Kitty Hart (mom, wife, friend, daughter, sister) and Kitty Hart (HartofCapsule) on Twitter, Experience More

(Photo by: Kelly Stahn)

We Beasts Make Beauty - a Design Camp Recap

Just past Brainerd’s landmark Paul Bunyon and his trusty blue ox, Gull Lake shimmers in concert with the October sky. Home to some of the Minnesota’s most revered resorts, the lake is nestled amongst the changing colors of an autumn forest. Madden’s Resort, one such destination, is a vacationer's dream on this October day, the unmistakable smell of campfire floats like a familiar ghost. The air is crisp and cool, the shadows growing longer with each passing hour.

The geese sense the impending change and flock together in the sky, their tell-tale V formation stretching long across the horizon. They warn us of the winter to come, and remind us...

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Capsule Seeks Graphic Designer

Capsule is seeking a graphic designer to join our fun-loving, hard-working and friendly environment. This person must have excellent presentation, interpersonal, organizational, project management and client skills. As a member of the Capsule squad, this person must be able to work independently and as part of a creative team, managing multiple projects and tight timelines. 

Click here for a full description of the position. Please send resume and portfolio to Petra Tate at petratate@capsule.us.

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Global Research on Moment Design

Our clients and friends at Patagonia recently commissioned our team to conduct a global study around the most valuable moments for their brand. If you’ve read up on our past work with Patagonia, you might have heard that when choosing a partner to work with, Patagonia always considers the question “are you willing to spend a week in a tent with these people?” We may be biased, but we have found this to be an excellent decision-making criteria. Yet, as we all know, the first opportunity to work together could be the last. Doing great work gets you invited back into the tent for another project.

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Capsule Seeks Marketing & Research Intern for Fall 2016

Capsule is seeking a marketing & research intern to work up to five days a week at our North Loop Minneapolis office. We're a fun, vibrant and hardworking bunch and we expect the same of our interns. This person must be high energy, driven and willing to work in a collaborative team environment. This person must also be willing to take on a multitude of tasks required in a small company as well as seek out tasks if they find a lull in their duties. This is a three-month, paid, 40-hours a week position.

Click here for a full description of the position....

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