Capsule Seeks Design Intern

Capsule is in the market for a graphic design intern to impress, inspire and generally rock it five days a week at our office in the North Loop neighborhood of Minneapolis. Let it be known that this position is not for the faint of heart. Inside Capsule, you will encounter a strong-willed, strong-humored gane of design enthusiasts, (sometimes) heart-stopping deadlines and (always) sky-high expectations. Be prepared to work hard, learn a lot and have fun along the way. This is a three-month, paid, 40-hours a week position.

Click here for a full description of the position. Please apply to Petra Tate at Experience More

Think & Link for a Living: Summer Happy Hour

We will be celebrating the dog days of summer with a special happy hour Think & Link.

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Yale or Dummer?

What if Yale was Dummer?

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IBM or Watson?

Should we ask Watson to rebrand IBM?

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Inside the Capsule: Intern Spotlight on Ellen

Meet our New Business & Marketing intern, Ellen.

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Sweet Design

In honor of World Chocolate Day, we had some of our packaging and design experts weigh in on some of the best chocolate brands.

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“It’s Too Early For the Feels”

I think it’s safe to say I did not expect to see sniffles and tears around the room today during Edwin Wong’s speech on digital humanism and recoding culture. But surprise, the VP of Research and Insights at BuzzFeed incited all the feels early this morning with a thought-provoking discussion on the rise of the individual and cultural relevance as a driving force in developing content today. To illustrate his points, Edwin used powerful real-life examples of individuals or groups redefining what it means to be “normal” and how we can connect to audiences in scale by focusing on the individual. Several people in the room suddenly had "bad allergies" causing watery eyes.<...

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  • Archived Under
  • 22.6.17

Best Buy: Turn it Around or Turn it Upside Down?

Please note: this post originally appeared on the Omnishopper blog.

If you’ve been in business in the last two decades, you’ve likely heard of turnaround situations or perhaps spent some time in the middle of one. Turnaround, often called a “company doctor” situation in the UK, has become an industry in itself. The metaphor of visiting a doctor works nicely as the company doctor can push, probe and prod us to find where it hurts and diagnose ailments.

Now, put yourself inside Best Buy just five years ago and consider what you’re facing. Retail is getting more competitive...

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Walk the Walk & Talk the Talk

Please note: this post originally appeared on the Omnishopper blog.

Day one, keynote speaker number one, and we’re starting with a talk that includes “Trump” in the title? A political discussion at 9:00am? Hard. In today’s ultra-divisive political environment? Oh no. This can’t possible go well, can it? What was the speaker, Peter Horst, thinking?

My immediate gut reaction was tempered fairly quickly (phew!) when Peter insisted that his talk would not be driven by political leanings, but would instead focus on this “new world” in which we live. A new world that isn’t...

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The Omnipotent Shopper: Power to the People

Please note: this post originally appeared on the Omnishopper blog.

Not long ago (70s and 80s) power rested in the hands of brands. Then, over time (80s and 90s), the power transferred to mass retail. And, in the age of the internet, we have seen a shift community having more power. The last stop on this power trip is the person, not as a shopper, consumer or guest, but as a human being.

Omnipotent: Def; Having unlimited power, able to do anything.

We live in a time when the people have the power to respond in force to a brand’s inconsistencies. Peter...

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