Capsule 15: Books & Reading

Our next Capsule 15 series comes to you in the form of inspirational readings. For fifteen days we will share a variety of books of different shapes, sizes and genres that fuel our day-to-day adventures at Capsule.

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“Campersand”

As design thinkers, design is a part of our lives that lives on in how we think, act and reflect on our world. It's a lifestyle that lives on beyond the hours spent within the walls of our office.

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Think & Link for a Living: Sam Richter

Think & Link for a Living is kicking 2015 off with a bang.  Join us on Thursday January 29th from 7:30 AM to 8:30 AM for Sam Richter, the first of a fantastic line-up of speakers, to take the stage.

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Karl Speak: Perception Management - Be Aware. Be Proactive. Become.

In this final blog in the series, we will provide you with a set of practical strategies to build an even stronger authentic personal brand.

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Capsule 15: Traditions

For our final #Capsule15 blog series of 2014, we will focus on Capsule traditions. We invite you to share your own favorite holiday traditions as we share with you the aspects of the holiday season that we each look forward to every year, individually and as a whole.

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Karl Speak: Women, Accelerate with Power of Positive Perceptions

This is the second in the series Women and Perceptions: Accelerate, Don’t Hesitate. 

For some women perceptions can cause one to hesitate, for others perceptions are a motivation to accelerate in taking action.   Understanding and managing how others perceive us does not come natural to most people.  It’s a skill that needs to be mastered.  A better understanding of the basics of perceptions can provide you with some insights about their impact on how others relate to you.

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Capsule Thinking Putty Wins Again

A final total of 25 designs were selected for the Print Celebrates Design award by Etsy Creative Director, Randy J. Hunt. We thank Randy and the rest of the Print team for the opportunity to be selected and recognized for 2014. We can't wait for you to see what we have in store for next year.

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Take Five: Petra Tate & Production Design

Meet Petra Tate - she came to Capsule earlier this fall as our in-house Senior Production Artist. Petra is a problem solver and manages all details around the production design and implementation of Capsule's clients.

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Cecily Sommers: Transporting Experiences

Though it sounds grandiose, shopping — the activity for which retail is designed — is best understood as a hunt for meaning. It’s not purpose-of-life kind of meaning, rather, it’s meaning that comes from affirming a sense of self and belonging.

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Take Five: Dan Baggenstoss & Design Thinking

Dan Baggenstoss was Capsule's very first employee and has fully immersed himself in his clients' worlds for his past 15 years. A critical thinker, he never stops asking questions like, "who are we designing for?" or "how can we make this better?" These questions are essential to the Capsule design process to not only understand the problem that needs to be solved, but to design the best solution to help the client and brand move forward.

We sat down with him to talk to him a bit about how he constructs these solutions and how the trending phrase, "design thinking" relates to the his process.

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